I am Freelance Creative Director for Fidelity, an audiophile craft beer bar in Dublin — a collaboration between longtime partners Whiplash Brewery and The Big Romance.
Fidelity is part of the growing ‘listening bar’ movement, originating in Japan, where world-class sound systems and exceptional drinks come together to create a richer, more immersive bar experience.
Working closely with the founders, I developed every aspect of the brand and messaging — from taglines, copy and social media and website.
The visual identity centres on an “F” monogram derived from a sound wave, a reflection of the founders’ commitment to making music the heart of the Fidelity experience.
If you’d like to find out more or talk about any upcoming projects feel free to get in touch here ↗