Jon Averil

TRANSMISSION

Transmission was one of the earliest projects where I was given control every aspect of their visual communications from press releases to decor. 

I chose an RGB green as the primary colour & to replicate that in print everything was printed in 1 colour black on fluorescent green paper.
I worked with a photographer to shoot each event with a brief to capture the energy & character of the club rather than just standard head shots. These then became a central component of the artwork which also helped establish a stronger connection with our audience.

The club quickly went from attendance of under 200 people per week to 700+