Role: Art Direction & Graphic Design
I've worked with Nickelodeon on a freelance basis for 5 years. My main role was a graphic designer creating materials to promote new shows coming to the channel.
The job required a deep understanding of how to use the Nickelodeon brand. As well as the various sub brands including Nick Jr. & Nick Toons. Alongside the overall brands there were hundreds of shows all with their own style so there a lot of choices to be made about how to integrate each property.
A lot of what I would do would be to create various gifts based around the Nickelodeon brand which we'd send out to influencers; journalists & social media content creators. This would encourage them to post about the new shows.
For each new season we'd also create digital magazines & apps to send out featuring press images, logos & biogs for all the upcoming shows.
"This required a deep understanding of the Nickelodeon brand + 2 sub-brands;
Nick Jr. & Nick Toons"
The job requires a strong understanding of the brand & how to adapt US assets to work for a UK audience. To create a huge number of items that were within brand guidelines but still had the playfulness & fun required for Nickelodeon.
We had to come up with ideas for items people would enjoy using. Diaries, colouring books, clothing. Even producing a New York stye Teenage Mutant Ninja Turtles pizza box to promote a new season, complete with bad printing.
"Sed ut perspiciatis unde omnis iste dsfdfdfdfdatus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam"
As with all clients the work became more focused on digital so it involved creating a lot of banners that represented the shows but also fell within channel guidelines.