Forbidden Fruit is a new 3 day music & arts event for which I developed several concepts for online marketing. I then assembled a small team to produce the work. Our starting point was the title of the event – which led us to the idea of gambling/slot machines & from that we developed a fruit machine game using YouTube as the architecture. If you played the game through in the correct order you are brought to an end screen & given a code to enter a draw to win VIP passes for the festival.
We also created a series of teaser videos & leading up to event venue projections & a varity of advertising concepts on the same theme to help promote the event.